Doodles began as a vibrant NFT collection and has since transformed into a multifaceted Web3 entertainment brand. With the recent launch of its native cryptocurrency, DOOD, on the Solana blockchain, Doodles is expanding its digital footprint and community engagement.
Origins of Doodles
Launched in October 2021, Doodles is a collection of 10,000 unique NFTs featuring whimsical, hand-drawn characters. Created by artist Scott Martin, also known as Burnt Toast, along with co-founders Evan Keast and Jordan Castro, the project quickly gained popularity for its distinctive art style and community-first approach. Each Doodle combines various traits, resulting in a diverse mix of colorful avatars.
Doodles Transition to a Media Brand
Beyond digital art, Doodles has evolved into a broader media entity. In 2022, the company secured $54 million in funding to expand into music, animation, and live experiences. Collaborations with notable figures like Pharrell Williams, who acts as Chief Brand Officer, have further established Doodles as a serious contender in the Web3 entertainment space. The brand aims to create a multiverse of interactive and immersive experiences blending physical and digital worlds.
Introduction of the DOOD Token
On May 9, 2025, Doodles officially launched its native cryptocurrency, DOOD, on the Solana blockchain. The token is designed to power the Doodles ecosystem by enabling governance, exclusive access, and transaction capabilities. Of the 10 billion DOOD tokens, 68% were allocated to the community, with 30% directly airdropped to Doodles NFT holders. The rest is earmarked for development, team rewards, and liquidity.
Market Response and Future Outlook for Doodles
The launch of the DOOD token sparked a wave of enthusiasm, causing Doodles NFT sales to jump by 97% within a single day. However, like many new tokens, DOOD faced early market fluctuations, dropping 40% in value shortly after its debut. Despite this, the Doodles team remains focused on long-term value creation, planning to integrate DOOD into upcoming products and platforms that enhance community participation and brand engagement.
Conclusion
Doodles has grown far beyond1 its origins as an NFT collection. With the launch of the DOOD token and a clear roadmap toward becoming a full-fledged Web3 entertainment company, Doodles is positioning itself at the forefront of digital culture. The blend of artistic creativity, strong community backing, and innovative tokenomics makes Doodles crypto a project worth watching closely.